Theraflu Thermoscanner - the world's first interactive advertising medium measuring fever – one of the first symptoms of flu.

Our interactive outdoor ads equipped with a thermal camera were placed in high foot traffic areas, creating the perfect opportunity for passers by to check if they have a fever, without even having to take off their winter coat.

People could also generate their own ‘thermo-selfie’, and share it on their social media or send it to whoever they wanted… to their boss for example, as proof that they have a fever and need to take the day off.

After measuring their temperature people were directed to prepare for a flu season with Theraflu.

The project was awarded with Bronze Lion in Outdoor.

People involved:

Jason Romeyko

John Pallant

Kamil Majewski

Patrycja Lukjanow

Frédéric Doms

Piotr Osinski

Marine Quéré

Rafał Nagiecki

Rafał Bauer

Tomasz Szczyciński

Magdalena Kubacka

Paulina Ufel

Izabela Siek

Marek Rosłan

Lee Sharrock

Michał Księżuk

Olga Ładna

Daniel Mailliard